Glam Media has acquired brand advertising media company BBS Media (Boxer B-Scene Media) based in Canada. The acquisition creates the 5th international country media subsidiary for Glam. BBS Media’s co-founders, Mark Boxer and Brian Fields, will serve as VPs of Glam Media Canada, running publisher and brand-advertising sales, and leading the BBS Media team.
BBS Media helps brands reach targeted audiences in Canada and has established relationships with many premium content providers including Harper’s Bazaar, YummyMummyClub.ca, Washington Post Digital, Forbes, Men’shealth.com, Big Lead Sports, Haven Home Media and others.
“BBS was founded to help advertisers more effectively engage with passionate consumer audiences across a range of lifestyle categories in Canada,” said Brian Fields, VP of Glam Media Canada. “Combining our intimate approach to building brand advertising online with Glam Media’s focus on premium content from journalists, authors and publishers, and their considerable resources and technology, will usher in the next generation of digital advertising solutions that promote stronger brand engagement in Canada.”
Canada, Toronto & USA, Brisbane, CA