RockYou acquires social game developer Playdemic

Social entertainment company RockYou has acquired social game developer Playdemic. Based in Manchester, Playdemic will operate independently as Playdemic, a RockYou studio, and develop Facebook games for the mainstream audience. The acquisition brings extensive game development talent and an established Facebook game, Gourmet Ranch, to the company. Playdemic’s management team has held senior positions at major publishers including Ubisoft, THQ and Eidos. Ian Livingstone, co-founder of Games Workshop and life president of Eidos, was a chief investor in Playdemic. Paul Gouge, CEO and Founder, will lead the studio as VP and General Manager. Terms of the acquisition were not disclosed.
“At RockYou we place great value on the art of game-making,” said Jonathan Knight, RockYou’s SVP of Games, “and we’re elated to welcome the Playdemic team into our studio system. Playdemic will retain their culture and creative control, as they bring their significant game industry experience to making social games of today and tomorrow.”

“Being a part of RockYou gives us the opportunity to remain creatively independent, while leveraging RockYou’s vast network and expertise at scale to reach a wide audience with our games,” Paul Gouge said. “We see a massive opportunity to expand the depth and quality of social games, and have found an ideal partner in RockYou.”

RockYou will grow the user base for Gourmet Ranch, Playdemic’s first title that is currently playable on Facebook with half a million monthly active users. A combined farming and baking simulation, Gourmet Ranch invites players to grow organic crops, raise animals and prepare and serve meals to their friends. Players can use cash to build and decorate their own homestead in a mountain wilderness, trading and helping friends to increase the value of their properties.

USA, Redwood, CA & UK, Manchester

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