The acquisition will enhance TMS’ entertainment metadata, widely used by 4,000 media and technology companies in 40 countries. TMS customers will now have access to all the metadata necessary to create entertainment-discovery guides that direct consumers to programs available on linear, on-demand and online video platforms.
CastTV has developed search technology that aggregates, indexes and presents data on millions of TV shows, movies, music videos, news and sports clips, and viral videos from more than 1,000 web-video sources.
The CastTV technology automatically matches online video to professionally edited, structured databases such as TMS’ TV, movie and celebrity data, allowing for deep integration with existing TMS products. The CastTV system also allows for “device-aware” content-discovery products that can be limited or expanded to include only access to videos that address a customer’s device limitations or the business needs of a video provider.
The acquisition includes all of CastTV’s technology, products, intellectual property and staff, including CEO Edwin Ong and president Alex Vikati, who founded the San Francisco-based company together in 2006.
“We are thrilled to bring the best-in-class innovations that our talented team has developed to industry leader TMS,” said Ong. “By combining our technology with TMS’ industry-leading entertainment data, we can offer media and technology customers comprehensive, ‘one stop watching’ solutions for today’s connected consumers,” added Vikati.
Combining CastTV’s capabilities with TMS’ deep databases of TV shows, movies and celebrities, will give media and technology companies a one-stop solution for guiding consumers through the rapidly growing array of video platforms. TMS will link the CastTV index of online programs to TMS metadata to enable customers to easily direct consumers to programs regardless of where they are offered.
CastTV also operates a consumer website (www.CastTV.com), which provides more than four million consumers with a comprehensive resource to find what video they want to watch online. TMS will operate the CastTV.com site as part of its Zap2it.com entertainment network, which currently reaches eight million Web visitors and four million mobile app users monthly. TMS will offer advertising packages that combine the entertainment-hungry audiences of both sites.
“With over 50 million Americans watching shows online each week, online video consumption is now mainstream,” said Jay Fehnel, Chief Operating Officer for TMS Entertainment Products. “Most consumers have a hard time finding all the online content they would enjoy — and have no way to see all their viewing options in one place. By adding CastTV’s expertise, TMS will be able to help our clients deliver one guide to all the video a consumer can view, regardless of where the program comes from and what device they are using to view it.”
“The addition of CastTV provides TMS customers fully integrated capabilities that are essential to building professional, reliable and structured video-discovery experiences. It also gives TMS significant additional data-management and technology expertise that is uniquely valuable across our increasingly complex metadata business,” added John Zelenka, Senior Vice President of Business Development for TMS.
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