AutoTrader.com, the automotive marketplace and consumer information website, has completed its transaction to acquire Kelley Blue Book, the provider of new car and used car information. The deal was reported by Fusion DigiNet in October.
AutoTrader.com says it will be maintaining Kelley Blue Book’s independent and unbiased position in the marketplace. Furthermore, AutoTrader.com is committed to maintaining and strengthening Kelley Blue Book’s role as The Trusted Resource® for vehicle valuation and other important information consumers, dealers, manufacturers, financial and governmental institutions rely upon.
“Kelley Blue Book has a wonderful history as an iconic brand and trusted provider of vehicle information to generations of car buyers and sellers,” said AutoTrader.com President and CEO Chip Perry. “And as we look into the future we believe AutoTrader.com and Kelley Blue Book can together bring a host of new technologies and tools to market that will significantly improve the car shopping process for consumers and help auto dealers and manufacturers better capitalize on the fundamental marketing efficiencies provided by the Internet.”
Kelley Blue Book, founded in 1926, launched its top rated web site in 1995 and is now a leading provider of new and used vehicle pricing information to the auto industry. The company provides its values to dealers, banks, finance and insurance companies nationwide on a weekly basis. In the last few years, the company implemented a new multi-million dollar, state-of-the-art vehicle information management system, positioning the company to deliver the best market insights in the auto industry.
USA, Atlanta, GA & Irvine, CA
- AutoTrader.com to acquire Kelley Blue Book Posted on October 27, 2010
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