Global marketing and corporate communication consultancy Ketchum has taken a majority position in Maslov PR, the Moscow-based, full-service Russian public relations company. The firm, to be called Ketchum Maslov, will be led by Michael Maslov, managing director and founder of Maslov PR, and Serguey Chumin, his business partner of several years. Maslov will report to Jon Higgins, Ketchum senior partner and CEO, international.
The acquisition builds on a successful 15-year exclusive affiliate relationship between the two firms. In 2006, Maslov PR introduced to Ketchum the opportunity to support the Russian Presidency of the G8. Today Maslov PR and Ketchum continue to partner on high-profile work with the Russian Federation, for which the combined team was awarded both the PRWeek Award and the Public Relations Society of America Silver Anvil award for Global Campaign of the Year in 2007.
This acquisition builds on other geographic client service moves made by Ketchum earlier this year, including finalizing its merger with Pleon in Europe to form Ketchum Pleon, the industry’s largest, most diversified consultancy in the region; forming a joint venture in the Middle East and North Africa called Ketchum Raad Middle East; and establishing a new exclusive affiliate relationship in South Korea with local market leader Prain.
USA, New York, NY & Russia, Moscow