Freemantle has taken a 60% stake in @Radical.Media a global transmedia business that creates innovative advertising and branded entertainment content. The deal represents Freemantes first move into the branded entertainment space.
The companies have had a successful relationship since 2008 and have worked together on several highly acclaimed TV series Iconoclasts on the Sundance Channel, Britney: For the Record, and the table tennis tournament Hardbat Classic on ESPN.
Financial details of the transaction were not announced.
Source: Press Release
FremantleMedia is part of the RTL Group, Europe’s largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG
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