Fremantle Media acquires 60% of @Radical.Media

Freemantle has taken a 60% stake in @Radical.Media a global transmedia business that creates innovative advertising and branded entertainment content.  The deal represents Freemantes first move into the branded entertainment space.

The companies have had a successful relationship since 2008 and have worked together on several highly acclaimed TV series Iconoclasts on the Sundance Channel, Britney: For the Record, and the table tennis tournament Hardbat Classic on ESPN.

Financial details of the transaction were not announced.

Source:  Press Release

FremantleMedia is part of the RTL Group, Europe’s largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG

USA, Burbank CA & New York, NY

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