Marketron, a provider of business software solutions and services for the media industry, has acquired mSnap, the largest broadcast-based mobile advertising network in the U.S. and a leading provider of mobile advertising solutions. The terms of the deal were not disclosed.
“Mobile is one of the fastest growing advertising segments in our industry and mSnap has established itself as an innovative leader in the category,” said Mike Pallad, Executive Vice President of Sales for Citadel Broadcasting. “The acquisition of the company by Marketron, which offers a host of cross-channel solutions for media companies, will increase mSnap’s capabilities and development. We’re proud of our partnerships with Marketron and mSnap and look forward to the benefits this merger will offer our stations and advertisers.”
“We are excited to join Marketron, as the company provides the technology and services integral to the success of thousands of media organizations around the world,” said Tim Favia, CEO of mSnap. “By combining our expertise in mobile advertising technology with Marketron’s software, services and distribution, we will enable media companies to leverage the mobile ad medium, and for the first time be able to sell, fulfill and account for it. This combination also provides significant scale to our network, increasing our leadership position and making us more relevant to advertisers as they move to the mobile medium.”
This acquisition enables Marketron to accelerate the growth of the already largest broadcast-based mobile network, consisting of 30 million unique subscribers and 1,400 premium publishers and serving 250 million advertising messages per month. The acquisition helps Marketron solidify mobile’s position as a growing advertising channel in the digital space, offering benefits to media companies and advertisers alike.
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