DeNA acquires Gameview, a leading developer of mobile social games

DeNA has acquired 100 percent of Gameview Studios, LLC, formally know as Bayview Labs, LLC

Based out of Mountain View, CA, Gameview creates social gaming applications on iDevices. Gameview has created the popular applications Tap Ranch, Tap Fish: Exotic, and Tap Birds, the last two which have been ranked No.1 among free apps in the App store.

Gameview has some new mobile apps in its pipeline and plans to provide new apps in the Android market. It aims to establish a firm position in the smartphone market going forward.

DeNA is aggressively investing in promising social application developers all over the world to promote their “X-device” “X-border” strategy of promoting game development across different mobile devices and borders

“Our acquisition of Gameview today is congruent with our goal of rapidly expanding our mobile footprint as a leading brand and platform in mobile social gaming,” says Tomoko Namba, CEO of DeNA. “We were impressed by the creativity and passion that the Gameview team has for creating addictive and engaging gaming experiences, we’re excited to welcome them into the DeNA family.”

Through this acquisition, DeNA will promote an alliance between Gameview and MiniNation, DeNA’s strategic subsidiary in the smartphone market. By leading Gameview’s socially-active users to the MiniNation platform, DeNA aims to energize activities on MiniNation platform and further increase the platform’s value.

“The overwhelmingly wide range of games and active users in the community are the formula for success DeNA has utilized on Mobage-town in Japan,” says Namba. “This acquisition will enable DeNA to replicate this success in the smartphone market and MiniNation platform, further expanding DeNA in the global market.”

DeNA has a wide range of operations including social gaming, e-commerce, mobile phone related services and online advertising business. Its latest quarterly report puts it on track to create $1 billion in revenue this year. DeNA has been steadily increasing their American presence through strategic U.S. investments. They invested in mobile social gaming company, Aurora Feint, and made a full acquisition of IceBreaker, DeNA.

This latest acquisition follows a series of moves by DeNA including a strategic partnership with Yahoo!, called Yahoo Mobage, and the creation of a $27.5 million incubation fund to promote social gaming.

USA, San Mateo, CA & Japan, Tokyo

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