Independent digital and direct interactive agency Rosetta has acquired LEVEL Studios. A California-based integrated marketing and product development agency. Purchase price and terms of the transaction were not disclosed.
The combination, places Rosetta among the top five digital advertising agencies in the U.S. The addition of LEVEL’s three California locations gives Rosetta a significant West Coast presence.
LEVEL is forecasting $45 million revenues in 2010. It has 215 staff across its San Luis Obispo (headquarters), San Jose and Los Angeles, CA studios.
LEVEL will retain its current management team and through 2011 will operate as “LEVEL, a Rosetta Company” as a separate group within Rosetta’s overall business. The two agencies will soon begin to work through how to leverage each other’s expertise and team members across agencies to provide additional capabilities to existing and prospective clients.
With the acquisition, Rosetta will have estimated 2010 revenues of $215 million, more than 1,000 team members, 10 offices in the US and Canada, and unsurpassed expertise across all digital and direct touch points. Prior to the acquisition of LEVEL, Rosetta ranked as the nation’s largest independent interactive agency and one of the 10 largest overall, according to Advertising Age.
Rosetta’s revenues were $152.5 million in 2009. Prior to this acquisition, Rosetta employed 850 staff in seven offices throughout the U.S. and Canada. Some of their leading clients include Allergan, Blue Cross Blue Shield, Bristol Myers Squibb, Coach, Johnson & Johnson, Jos. A. Bank, M&T Bank, Marriott, Microsoft, Nationwide, OfficeMax, Rogers Communications, T-Mobile and Valvoline.
New York-based mergers and acquisition firm AdMedia Partners acted as financial advisor to LEVEL in the transaction.
USA, Princeton, NJ & San Luis Obispo, CA
Fusion Corporate Partners 
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