Idle Media completes the acquisitions of Prison Block, Chixrus and Tweetvibe

Idle Media, (OTCBB: IDLM) has closed on the previously announced acquisitions of the assets of three online properties: www.prisonblock.com, www.chixr.us, and www.tweetvibe.com.

The acquisitions were transacted in cash, and are therefore non-dilutive to the company’s shareholders. More information will be available in an upcoming 8K filing which will be able to be viewed here: http://www.sec.gov

According to Mr. Marcus Frasier, Idle Media Inc.’s President and CEO, “These three acquisitions will allow us to expand our offerings and address new demographic groups.”

He continued, “With Prison Block we have acquired an online gaming property that already has almost 50,000 users. We plan to increase the games membership base and capitalize on the growing popularity of virtual currency transactions, whereby a player can transact within the game using a ‘virtual’ currency that they purchase with real dollars.”

Earlier this summer Idle Media acquired the source code for Backyard Buddies, a Facebook game. Facebook boasts well over 400,000,000 users worldwide. Recently, Google announced a $200 million investment in Zynga, billed as the world’s largest social gaming developer.

“Social media gaming is absolutely blowing up,” continued Mr. Frasier. “I spoke previously about games like NightClub City, which launched on Facebook in April of this year and already has 4.5 million users. These types of applications have massive revenue potential if exploited correctly, and we are working quickly to position ourselves solidly within this genre. We think it is inevitable that the social media platforms will take over online gaming at some point, it’s just a natural synergy.”

Mr. Frasier added, “And with our new applications for mobile devices, like our award-winning DatPiff Mobile, we are also positioning to capture a piece of the forecasted (VisionGain) $60 billion in revenue from mobile social networking.”

Inside Network estimates the US virtual goods market will reach US $1.6 billion in 2010 and the social gaming market will contribute $835 million of that total. And, according to research and asset management company Think Equity, the U.S. market for social network games will reach over US $2 billion by 2012. There are over 45 million social gamers in the U.S., with 25% saying their social network is their primary gaming destination.

USA, Leesport, PA

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