Total Beauty Media acquires LimeLife

Total Beauty Media , a USVP-funded company,has acquired LimeLife.com, the multi-platform female lifestyle and celebrity news site, which also features LimeLife’s MySnaps social shopping service.

Total Beauty Media operates a suite of digital media properties including TotalBeauty.com, BeautyRiot,com, KateLuxe.com, ModernMan.com, and the Total Beauty Media Network.  Total Beauty Media has grown rapidly since its founding in 2007.  Now, with the addition of LimeLife’s audience, Total Beauty Media ranks #6 among Beauty, Fashion, and Style Web properties according to Comscore’s June 2010 report.  And among female lifestyle mobile web sites, Total Beauty Media now ranks #1.

By offering its services across multiple environments including the web, mobile, and iPhone, LimeLife.com provides its consumers, wherever they are, with the latest in celebrity news, fashion tips, and lifestyle information.  In addition, LimeLife’s MySnaps social shopping service allows consumers to create, share, and shop from their own personal shopping wish lists via the web and mobile. 

“We are excited to expand Total Beauty’s offerings into the female lifestyle, mobile, and social shopping markets,” said Emrah Kovacoglu, founder and CEO of Total Beauty Media, Inc. “By combining LimeLife with our other digital media properties, we continue to create a powerful and scalable digital media company.  We will now be able to connect our sizable audience with the brand advertisers who want to reach these women wherever they are — at home, at work, or on-the-go.  LimeLife’s unique capabilities in reaching women on mobile are especially interesting to the future of marketing and commerce.  We intend to build upon this foundation to provide women and brands with unique mobile content and advertising opportunities.”

“We’re thrilled to become a part of the Total Beauty Media family with its ability to monetize at three times the industry average, reach millions of female readers, and produce engaging premium content,” said Kristin McDonnell, CEO and Co-Founder of LimeLife. “Total Beauty will help accelerate LimeLife’s audience growth and expand our strong advertiser base to include even more consumer brands.” 

USA, Santa Monica, CA

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