acquires, an outsourcing marketplace, today announced the acquisition of and simultaneous launch of an online marketplace for buying and selling virtual goods. Stocked with content by’s rapidly growing user base of over 1.7 million registered professionals, aims to be the world’s top marketplace for buying and selling digital content.

The launch of marks a major milestone for, who up until today focused on providing a marketplace for remote workers. “This is a giant step for us,” said Chief Executive Matt Barrie. “ essentially doubles the options a small business person has for getting things done online. For example, a small business might choose to purchase a website template from and have it customized by a freelancer from As a result, the website will be up and running faster, be potentially more cost effective and have higher certainty towards the final outcome.  It’s great for freelancers as they can now generate multiple passive income streams while they sleep,” he continued. has been in private beta for a couple of weeks, and already over five thousand items of content have been uploaded. “The strength of will be that content will be powered by our massive user base of talented freelancers,” commented Barrie.

Investment banking firm Piper Jaffray estimates that by 2013 the online virtual goods market will be worth in excess of $6 billion globally, with over $2.5 billion in revenue generated in the US alone. While much of this has been focused on the consumer, is the world’s first digital one-stop-shop for small business. is open now for anyone to upload digital content for sale.

Location: Australia, Sydney

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