Tengelmann buys into eRetailer Baby-Markt.de

Tengelmann E-Commerce-Beteiligungs GmbH, a subsidiary of Tengelmann Group, has acquired a 49.9% stake in Spiel & Baby GmbH, owners of Baby-Markt.de.

Baby-Markt.de was founded in 2003 by Albert Lütgenau in Dortmund. It employs employs 90 staff and dispatches up to 4,000 consignments of baby and toddler items daily. The range comprises approx. 12,000 in-stock items. Sales in 2009 amounted to over €30 million.

“We have found a strong partner in Tengelmann, who will enable us to continue to achieve our ambitious growth targets, in particular in the development of our market position in Germany and the expansion in further European countries,” said Albert Lütgenau, managing partner of Baby-Markt.de.

“Baby-Markt.de is one of the leading online retailers and therefore fits perfectly with our e-commerce strategy. I am particularly pleased that Spiel & Baby GmbH is also an owner-managed business, like Tengelmann,” explained Karl-Erivan W. Haub, managing partner of the Tengelmann Group.

Tengelmann also took stakes in online retailers brands4friends and Zalando earlier this year

Tengelmann E-Commerce-Beteiligungs GmbH, based in Mülheim an der Ruhr. Since the end of 2009, the subsidiary of the Tengelmann Group has been investing in fast growing young enterprises and has already become a significant start-up investor in Germany. The investment focus is on e-commerce and social commerce concepts, market places as well as Internet and Web 2.0 technologies.

Location: Germany, Mülheim an der Ruhr

Ref: F231109-475

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