Fusion Corporate Partners

Playdom, a leading social gaming company, has acquired Merscom, LLC. Privately held Merscom develops online and social games for third parties with nationally recognized brands. Merscom is currently developing games for Sea World, Purina, National Geographic and NBC Universal.  Playdom plans to leverage Merscom’s expertise in working with IP owners as Playdom moves to develop partnerships with powerful global brands. Playdom also plans to use the acquisition to leverage the talented North Carolina game development community.

Deal Terms: Undisclosed
 
Acquirer:  Playdom
ACQ Web:  http://www.playdom.com
USA, Mountain View, CA
Region:  North America
Description:  Playdom is a  game developer on Facebook and MySpace with popular titles including Social City, Sorority Life, Mobsters, Tiki Resort and Big City Life. To date, over 100 million Playdom games have been installed on leading platforms including Facebook, MySpace, iPhone and Hi5.
Category:  Online Games
Contact:  John Pleasants, CEO 
 
Vendor:  Merscom
Vendor Web:  http://www.merscom.com 
Location:  USA, Chapel Hill, North Carolina.
Region:  North America
Description:  Merscom was founded more than 16 years ago to produce games with third party branded content.  Merscom’s core team has produced over 250 games in total and over 30 casual games for such brands as Lifetime Networks, Paramount and Starz Entertainment.  Prior to 2009 Merscom produced games primarily using international engineering resources.  In 2009 Merscom added in-house engineering staff and began building as well as producing social games.  The company’s first internally developed social game “The Crazies” was released in conjunction with the movie of the same name in March 2010.
Category: Online Games
Contact:  Kirk Owen, CEO

Other Playdom articles

• Playdom acquires online games developer Three Melons Posted on March 31, 2010
• Social Games Developer Playdom invests USD$5 million in Social Gaming Company MetroGames Posted on March 17, 2010
• Playdom acquires Facebook developer Offbeat Creations Posted on March 4, 2010
• Playdom Buys Green Patch and Trippert Labs Posted on November 13, 2009
• Playdom has raised $43 million of investment Posted on November 12, 2009

 FDN Reference:  F231109-397
 
Contact us at pkelly@fusioncorp.co.uk or visit the Fusion Corporate Partners website