Media monitoring business Durrants acquires Gorkana for £25 million

Durrants, the  provider of media monitoring and analysis services has signed an agreement to acquire Gorkana, the provider of media intelligence and industry news to the PR industry and journalist community.

Alex Northcott, Gorkana Chief Executive, said: “This is an exciting leap forward for Gorkana and will provide scope to accelerate our growth internationally and in terms of the products we can offer. The synergies created by this deal will dramatically increase the level of journalist intelligence and insight we can provide to our core markets.”

Gorkana‘s founders Alex Northcott and Michael Webster will remain with the business and retain a small stake in the company.

August Equity sold Durrants, to rival firm Exponent Private Equity for the £82m sale of. August Equity backed Durrants‘ in a £14m management buy-in at the company in 2000.

In October 2009, Durrants acquired global media analysis and evaluation company Metrica. This latest acquisition will create a combined business with a turnover of more than £40M.”

Aprox. Value:  Just under £25,000,000
Acquirer:  Durrants
ACQ Web: 
Location:  UK, London
Region:  Europe
Description:  William Durrant and Henry Romeike founded The Press Cuttings Agency, the forerunner of Durrants, in 1880.Today Durrants offers monitoring and evaluation services to organisations which need to follow the coverage of their organisation in the media. The company monitors over 6,000 print, broadcast and online sources to provide relevant briefs to over 2,300 clients on a daily basis.
Category:  Media Monitoring
Contact 1:  John Moore, Chairman
Contact 2:  Jeremy Thompson, Managing Director
Contact 3:  Kerry Jenkins, Finance Director 
Vendor:  Gorkana
Vendor Web:
Location:  UK, London
Region:  Europe
Description:  Gorkana is a provider of media intelligence and industry news to the PR/communications industry and journalist community. It was set up by two ex-PRs, Alex Northcott and Michael Webster, “who were frustrated by the lack of a quality service in the market to support them in targeting and building up positive and mutually beneficial working relationships with the media.” The company was named after Sergeant Gorkana, the man who saved the life of founder Alex Northcott when he became entangled in a swamp with a 120lb rucksack and a rifle on his back while in the Royal Gurkha Rifles.
Category: Media Monitoring, PR
Contact 1:  Alexander Northcott, CEO / Founder
Contact 2:  Michael Webster,  Director / Founder  


FDN Database Reference:  F231109-387

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