AOL sells affiliate network

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FDN Database Reference:  F231109-343
Acquirer:  Digital Window
ACQ Web:
Location:  UK, London
Region:  Europe
Description:  In 2009 a majority stake of Digital Window was bought by the German-based media group Axel Springer AG and the Swiss-based communications group Publigroupe S.A. who also own Berlin’s Zanox AG, continental Europe’s largest performance-based online marketing network.
Category:  Marketing
Contact:  Kevin Brown, CEO
Vendor:  AOL
Vendor Web:
Business Sold: Perfiliate Ltd (
Web Link:
Location:  UK, Newcastle
Region:  Europe
Description:  Operates one of the leading affiliate marketing networks under the brand name
Category: Marketing
Contact 1:  Paul Fellows, Solutions Director, co-founder of
Contact 2:  Tim Armstong, CEO, AOL
Aprox. Value:  Undisclosed
Details:  Digital Window today acquired Newcastle-based Perfiliate Ltd., which operates one of the leading affiliate marketing networks under the brand name Together Digital Window and form Britain’s largest performance-based marketing group, serving customers in the UK, USA and Scandinavia. was part of AOL Inc. AOL acquired Newcastle-based Perfiliate, the business behind in February 2008 for $125m. The business was run out of AOL‘s advertising division.
Link: Digital Window Company Announcement

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