AOL sells affiliate network Buy.at

The Fusion Team have completed over 70 digital and media transactions for its private, corporate and private equity clients. For more information contact pkelly@fusioncorp.co.uk or visit our website
 
 
ACQUISITION 
FDN Database Reference:  F231109-343
 
Acquirer:  Digital Window
ACQ Web:  http://www.digitalwindow.com
Location:  UK, London
Region:  Europe
Description:  In 2009 a majority stake of Digital Window was bought by the German-based media group Axel Springer AG and the Swiss-based communications group Publigroupe S.A. who also own Berlin’s Zanox AG, continental Europe’s largest performance-based online marketing network.
Category:  Marketing
Contact:  Kevin Brown, CEO
 
Vendor:  AOL
Vendor Web:  http://www.aol.co.uk
Business Sold: Perfiliate Ltd (Buy.at)
Web Link: http://www.buy.at
Location:  UK, Newcastle
Region:  Europe
Description:  Operates one of the leading affiliate marketing networks under the brand name Buy.at.
Category: Marketing
Contact 1:  Paul Fellows, Solutions Director, co-founder of buy.at
Contact 2:  Tim Armstong, CEO, AOL
  
Aprox. Value:  Undisclosed
 
Details:  Digital Window today acquired Newcastle-based Perfiliate Ltd., which operates one of the leading affiliate marketing networks under the brand name Buy.at. Together Digital Window and Buy.at form Britain’s largest performance-based marketing group, serving customers in the UK, USA and Scandinavia. Buy.at was part of AOL Inc. AOL acquired Newcastle-based Perfiliate, the business behind Buy.at in February 2008 for $125m. The business was run out of AOL‘s advertising division.
 
Link: Digital Window Company Announcement

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