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FDN Database Reference: F231109-343
Acquirer: Digital Window
ACQ Web: http://www.digitalwindow.com
Location: UK, London
Description: In 2009 a majority stake of Digital Window was bought by the German-based media group Axel Springer AG and the Swiss-based communications group Publigroupe S.A. who also own Berlin’s Zanox AG, continental Europe’s largest performance-based online marketing network.
Contact: Kevin Brown, CEO
Vendor Web: http://www.aol.co.uk
Business Sold: Perfiliate Ltd (Buy.at)
Web Link: http://www.buy.at
Location: UK, Newcastle
Description: Operates one of the leading affiliate marketing networks under the brand name Buy.at.
Contact 1: Paul Fellows, Solutions Director, co-founder of buy.at
Contact 2: Tim Armstong, CEO, AOL
Aprox. Value: Undisclosed
Details: Digital Window today acquired Newcastle-based Perfiliate Ltd., which operates one of the leading affiliate marketing networks under the brand name Buy.at. Together Digital Window and Buy.at form Britain’s largest performance-based marketing group, serving customers in the UK, USA and Scandinavia. Buy.at was part of AOL Inc. AOL acquired Newcastle-based Perfiliate, the business behind Buy.at in February 2008 for $125m. The business was run out of AOL‘s advertising division.
Link: Digital Window Company Announcement