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Database Reference: F231109-352
Other Web Links: Blog
Location: UK, London
Business description: TagMan is an independent tag management solution that enables agencies and advertisers to manage online marketing tags/pixels – and the data they provide – much more effectively. (Tags/pixels are pieces of code used by the entire digital advertising industry to track the performance of online campaigns). A single TagMan tag is installed on any advertiser’s page that needs tracking and all other tags/pixels that need to sit on that page – whether to track natural search, paid search, affiliates, display or site analytics – are housed and managed through the TagMan tag and browser-based interface.
Category: Advertising, Technology
Contact 1: Paul Cook, CEO and founder
Contact 2: Jonathan Baron, general manager
Contact 3: John Taysom, Cambridge Angels investor
Investors: Cambridge Angels and the London Business School E100.
Cambridge Angels investors include John Taysom, whose early stage internet investments include Advertising.com, Yahoo!, Forbes.com and infoseek and Andy Phillipps, formerly CEO and co-founder of Active Hotels. As part of the current funding round, TagMan adds to its Board of Directors: Robert Brady, founder of Brady plc, a software solutions business and a Cambridge Angel, and John Yeomans, director of First Capital and both a Cambridge Angel and London Business School E100 member. The round also includes new investments from existing employee investors, including CEO and founder Paul Cook and co-founder and general manager Jonathan Baron.
Amount raised: $1,300,000
Details: TagMan has closed a first-round of external financing led by Cambridge Angels and the London Business School E100. The company had previously raised a total of $800,000 angel funds from friends and employees. Founded in 2004, TagMan is privately owned and funded and has offices in New York and London.
Link: Company Announcement