Online shopping and research behavior business BlueKai raises $13.7 million

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Database Reference:  F231109-341
Business:  BlueKai
Other Web Links: 
Location:  USA, Seattle, WA
Region:  North America
Business description:  Online intent data exchange to better connect advertisers with their target consumers online. BlueKai aggregates shopping and research activities across the Internet, offering non-personally identifiable actionable data to marketers, ad networks, and publishers on over 200 million retail, travel, auto, education and financial product shoppers online.
Category: Marketing, Market Research
Contact 1:  Omar Tawakol, CEO of BlueKai
Contact 2:  Jeff Richards, Partner at GGV Capital
Investors:  Led by GGV Capital  (formerly Granite Global Ventures). The round includes investments from existing investors Redpoint Ventures and Battery Ventures .

Amount raised:  $13,700,000
Details:  BlueKai has closed a C round of financing .  The company had previously raised a total of $13.7 million in two rounds of funding from Redpoint and Battery. As part of the current funding round, BlueKai added Jeff Richards, Partner at GGV Capital, to its Board of Directors.
Link:  Press Release

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