Martini Media, acquires B2B media network Decision Maker Media

The Fusion Team have completed over 70 digital and media transactions for its private, corporate and private equity clients. For more information contact pkelly@fusioncorp.co.uk or visit our website

ACQUISITION 
FDN Database Reference:  F231109-313
 
Acquirer:  Martini Media
ACQ Web:  http://www.martinimedianetwork.com
Other Web Links: Twitter   Blog
Location:  USA, San Francisco, CA
Region:  North America
Description:  Martini Media Network connects premium advertisers with affluent consumers online – the 50M Americans with HHI $100K+. Martini’s vertical media network has over 300 invitation-only, brand-safe publisher websites focusing on the Lifestyles & Passions of the $100K+ HHI Audience, in Channels such as Sailing & Yachting, Travel, Wine, Philanthropy, Golf & Arts. Martini Life, Martini Media’s owned and operated product, is a daily, online lifestyle newsletter targeting affluent enthusiasts in the Bay Area.
Category:  Media Owner, Advertising
Contact 1:  Skip Brand, CEO
Contact 2:  Ryan Kiskis, founder
 
Vendor:  Decision Maker Media
Vendor Web:  http://www.decisionmakermedia.com
Other Web Links: Twitter
Location:  USA, San Francisco, CA
Region:  North America

Description:  Decision Maker Media is a vertical media platform connecting Fortune 1000 advertisers with a targeted audience of top-level managers, company owners, and key decision makers in all small, mid-size and big American businesses. The company has over 750 industry specific websites across more than 70 professions and US business industries.
Category: Media Owner, Advertising
Contact 1:  Michael Downing, founding team
Contact 2:  Pete Scott, Jr., founding team
Contact 3:  Chris Redlitz, founding team
Contact 4:  Beverly Parenti, founding team
 
Aprox. Value:  Undisclosed
 
Details:  Martini Media, the media group targeting affluent consumers, has acquired Decision Maker Media a vertical media platform online capturing Business-Decision-Makers. With the acquisition, Martini Media wil now have more than 40M unique users with annual household incomes exceeding $100K, on a combination of professional and lifestyle sites.
 
Link: Press Release

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