Sway, Inc. raises $2M to support its social media content distribution business Shoutlet

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Database Reference:  F231109-327
Business:  Sway, Inc. (Shoutlet)
Web:  http://www.shoutlet.com
Location:  USA,  Middleton, WI
Region:  North America
Business description:  Sway, Inc. is a Middleton, Wisconsin-based social media company which licenses its social media marketing platform, Shoutlet. Founded in 2004, Sway, Inc. works with leading B2C and B2B companies to integrate Shoutlet into their overarching social media outreach efforts.
Category: Social Network, Marketing
Contact 1:  Jason Weaver, Sway, Inc. CEO
Contact 2:  Steve Miller, Managing Director at Origin Ventures
Investors:  Origin Ventures and Leo Capital Holdings   
Amount raised:  $2,000,000 
Details:  Sway, Inc. has secured a $2 million Series A funding round to support the growth of Shoutlet, its social media content distribution and communications platform. The financing was co-led by Origin Ventures and Leo Capital Holdings, both based in suburban Chicago. This funding follows a $1.2 million seed round raised in 2007.  Current Shoutlet customers include American Family Insurance, Solo, and Cannondale.

Link:  Press Release

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