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FUND RAISING
Database Reference: F231109-293
Business: Ace Metrix
Web: http://www.acemetrix.com
Location: USA, Los Angeles, CA
Region: North America
Business description: Online television advertising analytics
Category: Advertising, Market research
Contact: Steve Goldman, co-founder and CEO
Investors: Led by Leapfrog Ventures . Existing investors Hummer Winblad Venture Partners and Palomar Ventures also participated in the funding.
Round: Round B
Amount raised: $6,000,000
Details: Ace Metrix has raised $6.0 million in a B round of financing, led by Leapfrog Ventures. The new funds will be used to expand sales and marketing of the company’s online television advertising effectiveness measurement service.Pete Sinclair, co-director at Leapfrog Ventures, will join the board of directors of Ace Metrix.
Link: Press Release
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