Media24 acquires specialised magazine division of Primedia Publishing

ACQUISITION

Acquirer: MEDIA24 ()
Web: http://www.media24.com
Location: South Africa
Description: Media giant Naspers ’s print and publishing arm
Contact: Media24 CEO Francois Groepe: Media24 Magazines CEO John Relihan

Target: Specialised magazine division of Primedia Publishing
Web: http://www.primediapublishing.co.za
Location: South Africa
Description: B2B magazines, including Advantage, which is considered the leading print publication in the advertising industry
Contact: Primedia CEO Kuben Pillay: Primedia Publishing magazine division, MD Jacques Breytenbach

Comment:

MEDIA24, media giant Naspers ’s print and publishing arm, buys the specialised magazine division of Primedia Publishing, which includes about 17 titles. A new division called Media24 Business Magazines will be formed,

The acquisition price was not disclosed.

Story Link – BusinessDay

Database Acquisitions – November 2009

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