Matchbin acquires NAVTEQ’s Radio and Television Advertising Group to form Radiate Media

Matchbin, a provider of content management, advertising and local marketplace solutions for media companies, has acquired NAVTEQ’s Radio and Television Advertising Group, which as part of NAVTEQ Media Solutions provides content and advertising solutions for broadcast radio and television, forming Radiate Media, a media technology services company.

“Technology is changing the way advertisers, large and small, can promote themselves,” said Chris Rothey, former head of NAVTEQ Media Solutions, who will become Radiate Media’s new chief executive officer. “This enhanced offering will help our media partners revolutionize the industry in this evolving landscape and build strong relationships with local businesses.”

USA, Malvern, PA

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