Livefyre has acquired Storify, the drag-and-drop storytelling tool. Livefyre will integrate Storify into its StreamHub platform.
Founded in 2010, Storify was created to help journalists sift through the massive amounts of social content around news events to create multimedia stories that can be embedded anywhere. PR agencies use the social curation tool to hand-select social content for websites, microsites and advertising campaigns. Storify is used by nearly one million journalists, agencies and brands to tell stories online, including the BBC, CNN, Al Jazeera, EA Sports, Ford, GE, HBO, IBM, Microsoft, Marc Jacobs, Samsung, The Wall Street Journal and The New York Times.
“Acquiring Storify made perfect sense,” said Jordan Kretchmer, founder and CEO of Livefyre. “Livefyre powers social media and user engagement on the largest media properties and brands on the web. Storify also delivers a unique and vital curation tool for journalists and editors at many of those same companies. Now our enterprise users will be able to manage Storify content from the same centralized Livefyre dashboard where they’re already managing all of their social and user-generated content. With the addition of Storify, StreamHub is now the only real-time platform that enables both editorial and automated content curation from all the major social networks including Twitter, Facebook and Instagram.”
Storify currently offers three levels of service to its users: Free, Business and VIP. With this acquisition, the Storify Free product will continue to be offered as it is now. The teams will merge Storify’s multiple paid tiers into a single enterprise offering that will include additional new features such as single sign-on to create stories, centralised story and editor management, Storify galleries, user participation tools, automated media filtering and engagement analytics.
Storify co-founder Burt Herman added: “We created Storify to unite journalism and social media, helping to tell stories that come alive with eyewitness reports from where news is happening. Joining Livefyre means our users, including journalists and now brands and agencies, will be able to integrate social media easily across their websites, and also into mobile apps, ads and TV broadcasts. We can now also help publishers make more revenue through native ads.”
Co-founders Xavier Damman and Burt Herman will join the Livefyre team, along with Storify employees from product, engineering and support. Damman will continue to oversee the Storify product, and Herman will lead relations for all of Livefyre’s editorial users and partners.
Storify becomes the first acquisition by Livefyre since its founding in 2009.
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