WPP acquires stake in multinational retail marketing agency, Barrows

WPP has acquired a 35% interest in Barrows, specialists in retail marketing solutions. Barrows provides a diverse range of services – including retail strategy, shopper insight, design, manufacturing capabilities and innovative products – to blue chip clients in the fmcg sector.

Established in 1995, Barrows has offices in Brazil, South Africa, the UK and will shortly be opening in Singapore.

Barrows employs more than 400 people and its key clients and partners include the world’s leading fmcg companies across multiple geographies. The unaudited consolidated gross assets of the Barrows companies in which WPP is investing, as at 31 December 2011 were approximately US$18.3 million. Barrows’ total unaudited revenues for the year ended 31 December 2011 were approximately US$62 million.

South Africa, Durban

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UBM plc acquires Negocios nos Trilhos, South America’s leading railway industry exhibition

UBM plc has acquired Negocios nos Trilhos, South America’s leading railway industry exhibition, from Grupo Revista Ferroviária on behalf of UBM Live. In 2011 Negocios nos Trilhos generated revenues of approximately £1.6 million.  As at 29 March 2012, the business’ gross assets were £0.7 million.  The acquisition is expected to exceed UBM’s cost of capital criterion in its first full year of ownership.

Now in its fifteenth edition, Negocios nos Trilhos – literally, ‘Business on Rails” – is a cargo and public rail transport tradeshow which is held annually in Sao Paulo.  Last year’s show attracted 180 rail equipment and technology exhibitors from 14 countries and 7,000 railway professionals drawn from both the public and the private sectors. The 2012 event will take place 6-8 November.
The passenger and cargo railway industry in Brazil and other South American countries is expanding rapidly as the region’s economic development advances.  Brazil has also seen accelerated investment in mass transport systems driven by the World Cup in 2014 and the Olympic Games in 2016.

Negocios nos Trilhos is a complementary fit with UBM Live’s Intermodal transport exhibition in Brazil. The business also overlaps with UBM Global Trade’s US rail industry products.

Simon Foster, Chief Executive Officer of UBM Live said, “We are delighted to have acquired such a well-established and market-leading exhibition in this fast-growing industry. Negocios nos Trilhos will strengthen our position in the transport sector in Brazil and complement UBM’s US-based rail industry product set.”

Uk, London and Brazil, Sao Paulo

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Berkery Noyes releases 2011 year-end Financial Technology & Information Industry M&A Acquisitions Report

Berkery Noyes has released its 2011 Full Year Mergers and Acquisitions Trend Report for the Financial Technology & Information Industry.

The report analyses the sector for 2011 and compares it with similar activity in 2009 and 2010. This market includes information and technology companies in capital markets, payments, banking, insurance and other related financial services.

  • The most active acquirer between 2009 and 2011 was Thomson Reuters with 11 transactions.
  • Total transaction volume in 2011 increased by 2 percent over 2010, from 266 to 271 transactions.
  • Total transaction value in 2011 increased by 43 percent over 2010, from $20.52 billion in 2010 to $29.78 billion this year.
  • The median revenue multiple increased from 2.2x in 2010 to 2.6x in 2011, while the median EBITDA multiple decreased from 13.5x to 11.6x.

There has been a consistent improvement in the number of Capital Markets transactions, which was the only segment that saw an increase from 2010 to 2011. Indeed, the most active market segment tracked by Berkery Noyes between 2009 and 2011 was Capital Markets with 254 transactions, 100 of which were announced or closed in 2011. The segment’s transaction value for the year was $18.17 billion.

“At present we are seeing destructive creativity going on in a number of financial service sectors,” said Peter Ognibene, Berkery Noyes managing director. “For instance, smart phones have become digital wallets and are enabling a host of banking and other mobile commerce activities. There has also been an increase in consumer focus on wealth management strategies. And as always in times of turmoil and uncertainty – there is a desire for more precise and forward looking risk management tools, especially enterprise-wide.”

Click here to read the full report.

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Berkery Noyes releases 2011 year-end Online & Mobile Industry M&A Report

Berkery Noyes has released its 2011 Full Year Mergers and Acquisitions Trend Report for the Online & Mobile Industry. The report analyses the sector for 2011 and compares it with similar activity in 2009 and 2010.

  • Total transaction volume in 2011 increased by 33 percent over 2010, from 1299 in 2010 to 1723 this year.
  • Total transaction value in 2011 increased by 55 percent over 2010, from $46.34 billion in 2010 to $71.95 billion this year.
  • The median revenue multiple rose from 1.9x in 2010 to 2.4x in 2011. The median EBITDA multiple increased from 11.4x to 12.5x.
  • The segment with the largest increase in volume in 2011 over 2010 was E-Marketing & Search with a 53 percent increase from 263 in 2010 to 403 in 2011.

“M&A activity for social media and analytics companies continues to grow as a broader range of players seek to capitalize on this evolution in media and marketing communications,” said Kathleen Thomas, Managing Director at Berkery Noyes. ”The world’s largest retailer, Walmart, entered the market in April with their $300 million acquisition of Kosmix Corporation, and Kosmix, now known as @WalmartLabs, has already completed four deals.”

  • Microsoft Corporation’s acquisition of Skype Technologies SA, a portfolio of Silver Lake Partners, was the largest transaction for 2011, with an acquisition price of $9.08 billion.
  • The most active acquirer in the Online & Mobile Industry was Google Inc. with 21 transactions (not including the acquisition of Motorola Mobility).
  • There were 192 financially sponsored transactions with an aggregate value of $11.93 billion, representing 11 percent of the total volume and 16 percent of the total value, respectively.

Total acquisitions involving social media and analytics companies rose 39% from 116 transactions in 2010 to 161 in 2011. The median revenue multiple for this sector between 2009 and 2011 was 5.5x.

Click here for a copy of the Full Year 2011 Online & Mobile Industry M&A Trend Report.

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Berkery Noyes Releases 2011 Year End Online & Mobile Industry Mergers and Acquisitions Report

Berkery Noyes, an independent middle market investment bank, has released its 2011 Full Year Mergers and Acquisitions Trend Report for the Online & Mobile Industry. The report analyses the sector for 2011 and compares it with similar activity in 2009 and 2010.

Median revenue and EBITDA multiples increased from 2010 to 2011. The median revenue multiple went from 1.9x to 2.4x, a 26 percent rise, while the median EBITDA multiple increased from 11.4x to 12.5x. There were 1531 strategic transactions, an increase of 33 percent compared to 2010. Total volume in the Online & Mobile space increased 33 percent over 2010, from 1299 to 1723 transactions.

“M&A activity for social media and analytics companies continues to grow as a broader range of players seek to capitalize on this evolution in media and marketing communications,” said Kathleen Thomas, Managing Director at Berkery Noyes. ”The world’s largest retailer, Walmart, entered the market in April with their $300 million acquisition of Kosmix Corporation, and Kosmix, now known as @WalmartLabs, has already completed four deals.”

@WalmartLabs, which is now the retailer’s digital technology division, has been building what they call “the future of commerce” through their “Social Genome,” a database combining billions of tweets, YouTube videos, Facebook messages and more. They claim this will assist shoppers with making decisions through “a broad array of social commerce applications” and ultimately help Walmart achieve greater margins and sales.

Total acquisitions involving social media and analytics companies rose 39% from 116 transactions in 2010 to 161 in 2011. The median revenue multiple for this sector between 2009 and 2011 was 5.5x.

A copy of the Full Year 2011 Online & Mobile Industry Mobile Industry M&A Trend Report is available at the Berkery Noyes website.

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Berkery Noyes releases 2011 Year End Media Trends Report

2011 Key Highlights

  • The largest announced transaction for 2011 was West Australian Newspapers’ acquisition of Seven Media Group, a portfolio company of Kohlberg Kravis Roberts & Co., for $4.15 billion.
  • The segments with the largest disclosed median enterprise value multiples for 2011 were Broadcasting with 3.8x revenue and Internet Media at 17.5x EBITDA.
  • There were 174 fi nancially sponsored transactions with an aggregate value of $11.05 billion, representing 12 percent of the total volume and 20 percent of the total value, respectively.

2011 Key Trends

  • Total transaction volume in 2011 increased by 15 percent over 2010, from 1225 in 2010 to 1409 this year.
  • Total transaction value in 2011 increased by 41 percent over 2010, from $38.31 billion in 2010 to $54.12 billion this year.
  • The median revenue multiple rose from 1.5x in 2010 to 1.9x in 2011. The median EBITDA multiple moved slightly from 10.4x to 10.6x.
  • The segment with the largest increase in volume in 2011 over 2010 was Marketing with a 29 percent increase from 332 transactions in 2010 to 428 transactions in 2011.

M&A Market Overview

  • Berkery Noyes tracked 3572 transactions between 2009 and 2011, of which 1013 disclosed fi nancial terms, and calculated the aggregate transaction value to be $119.95 billion. Based on known transaction values, we project the value of the 2550 undisclosed transactions to be $25.33 billion, totaling $145.27 billion worth of transactions tracked over the past three years.
  • The largest transaction tracked by Berkery Noyes between 2009 and 2011 was Comcast Corporation’s acquisition of NBC Universal, a subsidiary of General Electric Company for $22.85 billion, which was announced in 2009 and closed in 2011.
  • The most active acquirer by volume in the Media and Marketing industry between 2009 and 2011 was Publicis Groupe SA with 39 transactions, 24 of which were announced or closed in 2011.

Visit the Berkery Noyes website to download the full report

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AdMedia’s Industry Survey – 2012 Mergers and Acquisitions Prospects for Media, Marketing Services and Related Technology Firms

AdMedia Partners has released its latest industry survey, “2012 Mergers and Acquisitions Prospects for Media, Marketing Services and Related Technology Firms.’

The report reveals the viewpoints of buyers and sellers regarding 2012 valuations, advertising spending, M&A activity, and key trends affecting all industry participants, such as the changing nature of content delivery, consumption and monetization.

Respondents were generally optimistic about prospects for their industries and their own businesses in the year ahead, and expect that strong M&A activity in 2011 will continue into 2012. They believe there will be an increase in M&A activity driven by strategic buyers with historic amounts of cash on their balance sheets, private equity firms with large amounts of uninvested capital and changing industry dynamics.

Specific survey findings include:

  • Fifty-nine percent of respondents expect to seek an acquisition, up markedly from last year when 40% had the same expectation.
  • Highlighting the fact that significant capital is sitting on the sidelines, 55% of respondents who anticipate making an acquisition expect to fund using existing cash reserves; in addition, 43% expect to raise outside equity (e.g., from a private equity firm) and 27% plan to use debt financing.
  • Almost half of respondents (48%) anticipate contemplating the sale of their company and/or subsidiary operation in 2012, a significant increase over the 36% who expressed this opinion in 2011.
  • Approximately three out of four respondents anticipate that M&A by strategic buyers will be up in 2012.
  • Almost half of respondents anticipate that M&A by financial buyers will be up in 2012.
  • The most popular areas of expansion interest within the services sector were analytics, social and mobile. User-generated content and mobile were hottest topics for content respondents.
  • Respondents predict that valuations will remain strong in 2012, particularly for mobile marketing, social marketing, and digital media firms.

Visit the AdMedia Partners website to download a full copy of the report.

The world’s richest man buys 3.2 pct stake in Spain’s Prisa

Carlos Slim, the world’s richest man, has bought a 3.2 percent stake in Promotora de Informaciones SA (Prisa), Spain’s largest media company whose shares have slumped by about 50 percent this year.

The purchase of 14.7 million shares of Prisa was made through Slim’s investment arm Inmobiliaria Carso SA, according to an exchange filing made in Spain on Friday. The statement did not specify how much Slim paid.

Based on the price of Prisa shares at Thursday’s close, the stake would have been worth 11 million euros. The shares jumped 12 percent on Friday to 0.84 euros, helped by the news of Slim’s investment.

Prisa’s business spans radio and TV assets in Spain and Latin America, as well as Spain’s best-selling newspaper El Pais. The company is trying to shed assets and cut its debt after borrowings topped 4 billion euros in 2010.

Slim is the chairman and chief executive of telecommunications companies Telmex and América Móvil and has extensive holdings in other Mexican companies. As of early October, Slim held 8.1 percent of Class A shares of New York Times.

Mexico, Mexico City & Spain, Madrid

mergermarket Q3 Monthly M&A Insider report

According to the mergermarket Q3 Monthly M&A Insider report (October 2011), global m&a in the first three quarters of 2011 totalled us$1,718bn – a 21.5% increase from the us$1,414.4bn worth of deals registered in the first three quarters of 2010 – and the financial services sector saw an even steeper 37.4% increase during this nine-month window. The first three quarters of 2011 brought us$208.5bn in financial services deals to market, up from us$151.7bn in the same period last year,

Sectors covered by Fusion DigiNet

The largest sector by market share was Energy, Mining and Utilities at 23.1% (835 deals) down 10% (-125 by volume), in 7th place is Business Services at 4.4% (1,159 deals) -17% (+62 by volume), media is in 8th place at 1.9% (279 deals) +23% (no change by volume).

See the full report at mergermarket

Interpublic acquires majority control of S2Publicom

Interpublic has acquired majority control of S2Publicom, ranked among the top five public relations firms in Brazil. The operation will represent an important part of Weber Shandwick and Golin Harris growth plans in the region. Terms of the deal were not disclosed.

S2Publicom was formed last year by the merger of S2 and Publicom, two major public relations firms that have been operating in the country for more than two decades, both of which were affiliates of Weber Shandwick and Golin Harris. The firm has two offices in Sao Paulo and one in Rio de Janeiro. It employs 125 professionals with broad communications and media relations expertise, as well as specialists in crisis management, media training and digital communications.  S2Publicom has been at the center of marketing communications in Brazil, providing clients with strategic communications insights and counsel in multiple sectors such as corporate, consumer, technology and healthcare. McDonald’s, Petrobras, HTC and Gol Airlines are among the agency’s long-standing clients.

Jose Luiz Schiavoni, one of S2Publicom’s founding partners, will continue to lead the company as CEO. Schiavoni has been a pioneer in the public relations industry in Brazil. In addition to his client-related experience, he has been a vocal advocate for continuous improvement of professional standards and ethics in public relations. He also served as the president of the Brazilian Association of Public Relations Agencies (Abracom) for four years, from 2004 to 2008. Two of the other three original founding partners, Luciana Gurgel and Aldo De Luca, will continue to be senior strategists and client counselors.

Harris Diamond, chief executive officer of Interpublic’s Constituency Management Group, which includes Weber Shandwick,Golin Harris and other companies with operations in Brazil including FutureBrand and Octagon, commented about the acquisition:  ”Our successful past collaborations with S2Publicom convinced us that they are the right partners to help Weber Shandwick and Golin Harris support their multinational clients and to continue to build a great business together in what is clearly one of the world’s fastest growing economies. Brazil is one of the largest consumer markets in the world, and as it plans to host the FIFA World Cup™ 2014 and the 2016 Olympic Summer Games, we see great opportunities to build our presence in the market.”

Schiavoni added, “Through our long association as an affiliate partner with Weber Shandwick and Golin Harris, our agencies have built a relationship of mutual trust. The experience of bringing the best thinking to our clients has demonstrated that our business philosophies and styles are a good fit.  We are very excited that we can now offer our staff more opportunities for professional development and can offer our clients a global reach.”

USA, New York, NY & Brazil, Sao Paulo

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