Sale of PriceGrabber and North America online lead generation activities for up to $110M

Experian has completed the sale of its price comparison shopping business (PriceGrabber) and its North America online lead generation activities (LowerMyBills and ClassesUSA) to the management team of those businesses.

The gross consideration is $80 million, consisting of US$2m cash at closing and a US$78m loan note. In addition further consideration is available to Experian if defined profit targets are achieved over time and in certain other circumstances, up to a fully inclusive total of US$110m. In respect of the transaction, Experian expects to realise cash tax relief of approximately US$120m over the next two years.

Last month a $175m deal with Ybrant Digital, a marketing company based in Hyderabad, to buy PriceGrabber and LowerMyBills fell through.

Don Robert, Chief Executive of Experian said:

“Over the past four years, we have focused our strategy on extending our global lead in credit information and analytics, digital marketing services and consumer services. As part of that process, we designated PriceGrabber and the lead generation activities as non-core operations, believing that they would be best developed by an independent owner. We thank all our friends and colleagues at these businesses for their support over the years and wish them every future success.”

For the year ended 31 March 2012, revenues for the businesses sold were US$283m and EBIT was US$20m.

UK, London & USA, Los Angeles, CA

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